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Among India’s luxury spirit connoisseurs, Vaniitha Jaiin is a name often quoted in admiration. But before she plunged into the world of spirits, Vaniitha had an illustrious career in marketing, branding & communications, helming pivotal roles at Flipkart, Ogilvy, Adecco & more. When she discovered her passion for premium spirits while in Europe, Vaniitha left the corporate boardroom to explore vineyards and distilleries across the world. After getting certified from one of the most prestigious, global wine & spirits educational institutions, she set out to redefine India’s premium beverage landscape.

By combining her decade of marketing expertise with her wine and spirits education, Vaniitha launched her first initiative, The Perfect Pour. A one-of-its-kind wine, spirits and lifestyle consulting firm, the platform catapulted Vaniitha to become the most-preferred premium beverage expert in the country. Curating luxury experiences for alcoholic beverage businesses, hotels and high net-worth individuals, developing agile marketing strategies for global and local spirit brands and launching a bespoke collection of crystal glassware were some of the highlights of Vaniitha’s first venture, along with serving as a judge at top international wine & spirits competitions. With every project, Vaniitha helped demystify the world of spirits and taught a nation of connoisseurs how to appreciate their drink.

Naturally the next step in Vaniitha’s journey led to the launch of her own brand of luxury spirits, starting with the finest artisanal forest gin, Vanaha. Born from a wild inspiration that struck Vaniitha on a stroll through the woods in 2017, the gin is an embodiment of “Van” meaning forest, and “Aha” signifying moments of revelation.

To produce a high-quality spirit, Vaniitha set up a state-of-the-art distillery committed to excellence and innovation. Along with her life partner turned co-founder, Navvin Jaiin, Vaniitha is driven to rewrite the way India takes its drink. By producing spirits that are not only best in class but also embody the rich cultural heritage and craftsmanship admired world over.